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What distinguishes The Southern Group from others is where we draw our lobbyists from. Our lobbyists are almost all exclusively former government regulators, legislators or high-level government staff. We know what moves the wheels of government because, at one point in our careers, we moved those wheels ourselves.

15-20 years

National Children's Alliance, Bud Cramer Award
Florida Bar, Family Law Section, Legislative Achievement
Kristi House Service, Former President Service Award

SSG has won numerous fundraising awards and recognitions
Managing Partner, Miami office, The Southern Group
Chairman, Republican Party of Miami-Dade County
Executive Board, Republican Party of Florida

Nelson D. Diaz concentrates his practice on government and community relations. Nelson has successfully represented local governments, businesses, trade associations and other corporate clients before the Florida legislative and executive branches of government. Nelson has become one of Florida's young rising stars since serving as Chief Legislative Aide to the Former Speaker of the Florida House of Representatives, and now United States Senator, Marco Rubio.

In addition, Nelson has successfully represented corporate entities before the Miami-Dade County Board of County Commissioners, numerous Miami-Dade County agencies and departments, the City of Miami, the City of Hialeah, and several other municipal governments and authorities in Miami-Dade County. In addition to government relations, Nelson has successfully guided many corporate clients entering the South Florida market, providing community relations services. By advising new entrants to the market on who the key players are, which organizations to join, and how to navigate the local political waters, Nelson has assisted many clients successfully enter the South Florida and Miami markets.

Nelson began his political career as a volunteer in the 1996 Presidential campaign in Florida where he and many other young leaders, including now U.S. Senator Marco Rubio, State Senator Anitere Flores, Lt. Governor Carlos Lopez-Cantera, and many other now-elected officials, worked hard to build a strong Republican Party base in South Florida. Since then, Nelson has worked on countless political campaigns in Florida from federal races for Presidential and U.S. Senate, to state races for Governor, Cabinet offices, Florida House of Representatives, and Florida Senate, as well as many local government campaigns for county commission, city councils, and mayor's races. Nelson has also been active in various business and civic organizations locally, and counts many legislators, party officials, and legislative leaders among his personal friends. As a result of Nelson's service with U.S. Senator Rubio and his involvement in many campaigns, Nelson has established an extensive network of key contacts in Miami-Dade County and within the Florida Legislature. In fact, Nelson currently serves as the Chairman of the Republican Party of Miami-Dade County and serves on the executive board of the Republican Party of Florida.

Active in the local community, Nelson served on the City of Miami's Historical and Environmental Preservation Board, protecting the city's historical and environmental treasures, as well as the Miami-Dade County Community Council of West Kendall, a local land use and zoning board. Additionally, Nelson serves as the Immediate Past President of the Board of Directors for Kristi House, Miami-Dade County's child advocacy center for child victims of sexual abuse and human trafficking as well as the Board of Directors of the Good Government Initiative, a bi-partisan organization dedicated to cultivating leaders of excellence in South Florida. Recently, Florida Governor Rick Scott appointed Nelson to the statewide Children and Youth Cabinet for his service and advocacy on behalf of Florida's children.

Nelson attended Florida International University, where he earned his Bachelor's degree in International Relations, with a Certificate in Latin American and Caribbean Studies, as well as minors in Political Science and Geography. Nelson graduated from the University of Florida, College of Law, cum laude, and was admitted to the Florida Bar in 2004.

RACHEL CONE

(Florida)

Subjects: All Subjects

Links:Website

Rachel Cone joins Southern Strategy Group after more than a decade of service in the highest levels of local and state governments. Rachel served as the Interim Secretary for the Florida Department of Transportation (FDOT), where she successfully shepherded the department's policy agenda and $11 billion budget across the finish line of the 2017 legislative session.

During her time at FDOT she also served as the Assistant Secretary for Finance and Administration, overseeing the offices of work program and budget, finance, procurement, technology, human resources, performance management and other administrative functions. She managed three of the largest transportation work programs in state history and represented the department in front of the U.S. Department of Transportation, the U.S. Treasury, Fitch and Moody's rating agencies.

Rachel also directed changes to how the department finances the work program, and successfully advocated for statutory changes that resulted in a new financing vehicle for the department. This allows the department to fund additional, major transportation projects at a lower cost. She also oversaw the reorganization of the department's technology offices, which resulted in a culture shift for the department in how it prioritizes, spends and manages transportation-specific and traditional technologies.

In 2012, Governor Rick Scott appointed Rachel to serve as his Deputy Chief of Staff, where she was responsible for advising him on statewide issues, appointments to boards and commissions and providing guidance and direction to 14 state and quasi-governmental agencies on operational and management issues, including policy, budget, communication, legislative strategy and agency priorities. Those agencies were the Departments of Business and Professional Regulation, Citrus, Emergency Management, Economic Opportunity, Environmental Protection (and Water Management Districts) and Transportation. Also included under her purview were Florida Wildlife Commission, Space Florida, Visit Florida, Volunteer Florida and CareerSource Florida.

Rachel previously served as the External Affairs Director for the Florida Department of Environmental Protection where she directed planning and statewide communications strategies for the department, and coordinated communications efforts with Florida's five water management districts. This included topics such as renewed water management district oversight, various departmental restructuring, the health of Florida's springs, Governor Scott's Everglades Restoration Strategies plan and Florida's ongoing recovery after the 2010 Deepwater Horizon oil spill.

Prior to her family's move to Tallahassee, Rachel served on the executive leadership team in the Mayor John Peyton administration in Jacksonville. Rachel began her career as a military reporter at the Florida Times-Union.

Rachel is a proud graduate of Auburn University. She and her family are active members of Trinity United Methodist Church, and Rachel serves as a member of the Board of Trustees at Holy Comforter Episcopal School in Tallahassee.

JAMES SMITH

(Florida)
  • (850) 671-4401

  • Po Box 10570TallahasseeFL32302-2570

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